The mogul was responding to a pledge from GM to spend more of its ad budget on Black-owned media: “No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action.”
Sean Combs, in an open letter posted to the website of his Revolt TV channel, called out large corporations for failing to commit meaningful advertising dollars to Black-owned media companies.
“We demand that Corporate America reinvest an equitable percentage of what you take from our community back into our community,” Combs wrote. “The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve. We are prepared to weaponize our dollars.”